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"The Vanity Fair for pet owners"

- Regis Philbin, Live With Regis And Kelly

"The Martha Stewart of the bone and milk dish"

- The New Yorker

"The first magazine to cross-breed two American passions: celebrity and pets!"

- Business Week

"Cutting-edge pet style to the masses."

- The Dallas Morning News

"A lifestyle magazine celebrating the heroes of the animal world!"

- The Sunday Times

"A magazine for animal lovers - especially celebrity ones!"

- Hello Magazine

"Wendy is the Martha Stewart of the pet world!"

- Forbes Magazine